April 4, 2017
jaguar Jaguar Land Rover North America reported March 2017 sales were 4,953 units, a 132 percent increase from 2,133 units in March 2016; Land Rover sales reached 7,965 units, down 9 percent from record March sales of 8,733 units in 2016; Jaguar Land Rover March U.S. sales for both brands hit 12,918 units, a 19 percent increase from 10,866 units in March 2016; making it the best ever Jaguar Land Rover sales month. Year to date, Jaguar Land Rover is up 21 percent in the United States. “We are proud that both Jaguar and Land Rover finished our fiscal year on a high note in March, establishing record-breaking U.S. sales numbers for the company as a whole, as well as Range Rover Evoque, F-PACE and XE,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. “Jaguar has maintained its 2016 sales momentum and Land Rover is set for growth this year as we launch the new Discovery and Range Rover Velar.” For the full year 2016, Jaguar Land Rover U.S. sales were up 24 percent to 105,104 units sold, compared to 85,048 units sold in 2015. With this performance, 2016 becomes the new U.S. high water mark for Jaguar and Land Rover brands’ combined sales, surpassing previous high of 102,191 sales achieved in 2002. The Jaguar F- PACE and XE set a new record for monthly sales. The Jaguar F-PACE hit 2,187 units sold, making it the brand’s volume leader for the month, and the XE hit 1,336 units sold. The Jaguar F-TYPE had its best March ever with 492 sales. Subscribe to Jaguar Magazine iTunes Amazon Magzter


April 3, 2017


The new 2018 Jaguar F-Type and the new Range Rover Velar to make their debuts in the US at the New York Auto Show (April). Prior to that event these cars had online premieres and appeared in Geneva.

Placed just under the Range Rover Sport and Range Rover Evoque the Velar is the fourth member of the Range Rover family. According to the company, this car will offer ‘new levels of refinement, luxury and all-terrain capability.’ From what we can see it is clear that this car has the potential to become the most extravagant and pretty much hottest looking Range Rover there ever was.

It’s nice to know that you can order this model in the US. The company offers a 2.0-liter diesel and gasoline engine variations. But only a limited number of vehicles have been produced for the special ‘First Edition’ series, and they feature a supercharged 3.0-liter V6 with 380 hp (283 kilowatts). When it comes to the transmission, the 8-speed automatic is connected to all engines.

The Jaguar F-Type has a hefty amount of upgrades, and they are well deserved since it is meant for the new model year. Full LED headlights give this vehicle a futuristic and modern look, besides that there are few more visual improvements, however they are not so important. One more important thing is the fact that the new model has upgraded seats in the interior which are lighter (8kg-17.7 lbs) than the ones in the previous version. That was achieved with the usage of the pressure die-cast magnesium alloy frame.

Under the bonnet, there aren’t many novelties. This model is offered with the current engine lineup. However, a limited F-Type 400 Sport Launch Edition will be available, and it will feature a 3.0-litre V6 engine which is upgraded and produces additional 20hp (15kW) for a total of 400hp (298kW). This variant will be available in both rear-and all-wheel-drive; however, the only available option when it comes to the gearbox is the 8-speed Quickshift gearbox. A mechanical limited-slip differential is the standard feature.

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April 3, 2017

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With Jaguar Heritage now restoring and selling original E-Types for around £500,000, surely it is just a matter of time before they turn their attention to another icon of the 60s – the Mk2.

If you want to get ahead of the pack we recommend you seriously consider this wonderful example which has never been damaged, never had rust and has a complete history.

It is the earliest Mk2 in existence, and is RHD 3.4 chassis #3.

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It’s perfectionist and Jaguar expert owner/restorer died unexpectedly, and his wife is selling the car.  Remarkably though, nobody has snapped up the opportunity yet.

Everything about the car is perfect and original – down to the generator.  Little differences on this handmade body have all been retained and it is ready to show or enjoy.

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It is even road registered with the original number!

I am happy to help put anyone onto this classic, and have documentation to go with it.  I can put them onto the owner to deal directly, and it can be purchased I know for under £70,000.  I have no financial interest in it but am keen to help.

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It would cost much more than that to restore any Mk2 and it would not be to this standard – let alone being 3.4 chassis #3.

E-mail me at and I can pass you on to the owner.

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This is one of those vehicles which in years to come people are going to say:  “Why didn’t you tell me about it – and it sold for only what?”

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April 2, 2017


Panasonic Jaguar Racing earned its first championship points in style after a thrilling race where Mitch Evans and Adam Carroll finished in P4 and P8 respectively, in only the fourth FIA Formula E race for the British team.

The Jaguar duo scored 16 points and leaped one position in the Team Standings to ninth place.

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The Jaguar I-TYPEs started alongside each other in P10 and P11 on the grid, and quickly got to grips with the warm and dusty circuit in the heart of Mexico City.

Both drivers stayed cool amidst the chaos around them to consistently battle within the top ten points-scoring places.

Mitch and Adam efficiently managed their race strategy, pit stops and energy, with Evans surviving heavy contact from a spinning competitor in the closing stages, to record a double points finish and the best result to date in the team’s debut season and learning year.

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James Barclay, Team Director, Panasonic Jaguar Racing: “A great result for the team. We had a solid strategy today and kept our cool by managing our energy and racing hard.  We’ve made another step forward since Buenos Aires and have learnt more valuable lessons.  Both Adam and Mitch raced really well and showed pace when they needed to.  To get ourselves to this position after only four races is a good sign of what is to come but we are very realistic on what we need to build on.  It is a huge boost for everyone in the team and has put a skip in everyone’s step.  For a new team it gives you energy and it is a bit of payback for the long hours and effort that everyone has put in. Monaco is going to be a really interesting race with both Mitch and Adam having raced in the principality before and we can’t wait to get to the European leg of the championship.”

Mitch Evans, #20: “ Today was a crazy race from lap one.  I managed to overtake Esteban Gutierrez on the straight and lined up behind Adam. After the first safety car we got into a nice rhythm and I ran on really good energy levels and a strong pace. Adam and I were on slightly different strategies, which opened up the opportunity for me to overtake him. The race got quite juicy towards the end with both Mahindra cars and Nico Prost crashing into each other, I don’t know how my I-TYPE didn’t sustain any damage. I was very lucky. To finish with double points today is huge for the team. We came so close in Buenos Aires and everyone has worked incredibly hard since then, so it’s a massive reward for everyone at Panasonic Jaguar Racing.”

Adam Carroll, #47: “For our fourth race ever, it’s a really positive day and reward for some long days. It’s a complete team effort and a fantastic day for Panasonic Jaguar Racing. Hopefully, this is the start of more to come but we are also keeping our feet on the ground and we still have a lot to learn in this championship. The reality is this championship is very competitive, so to just score points, especially for a new team is a big achievement. So for both of us to score points today is absolutely brilliant.

Round five of the FIA Formula E Championship will take place in Monaco on 13 May.





April 1, 2017


Jaguar has been stated that it will beat future competitors to market with its ~220 mile (90 kWh), all-electric I-Pace…and today’s spyshots show a production-intent version of the CUV in Europe that underline Jag’s commitment is real.

The I-Pace debuted just a few months ago from the Los Angeles Auto Show.

The production prototype we spot on the road today is very similar to the original concept; which isn’t surprising, as Jaguar stated the original show car  would be near identical in form and funtion to the production version.


Featuring a unique camouflage wrap, the I-Pace was caught testing in the UK this week.

Subtle changes include a slightly less aggressive front look, more “reality friendly” wheels, as well as a more manageable side glass design, and side support pillars.  While the fairly unique door handle design seems to be mostly retained.

About the i-Pace:

Expected in the second half of 2018 as a 2019 model, the 90 kWh battery is supply by uber-supplier LG Chem.  Given how slippery the I-Pace is (.29 Cd), we think the estimate of 220 miles is well on the conservative side by the time the Jaguar gets its official EPA/real-world rating.

The all wheel drive EV will be actually be built by Magna-Steyr (in Austria) and puts out 400 hp and 516 lb-ft of torque (via two motors).





April 1, 2017


Jaguar’s U.S. volume more than doubled in 2016, rising to a 12-year high thanks to the launch of an all-new entry-level sedan and the brand’s first-ever SUV.

The XE and F-Pace, which now account for nearly three-quarters of Jaguar’s U.S. volume, have taken the brand to a high-volume place (relatively speaking) Jaguar hasn’t visited since the X-Type roamed dealer forecourts.

One year ago, those models didn’t exist, and Jaguar was selling fewer than 50 cars per day in America.

Now Jaguar’s on fire. Year-over-year growth is explosive, with Jaguar’s U.S. volume more than doubling in each of the last ten months and more than tripling in each of 2016’s final three months.

That level of growth can’t be sustained. Jaguar Land Rover North America’s CEO Joachim Eberhardt told Wards Auto, “We have to continue to grow, but we are not looking to grow at the pace we have been.”

All that growth “still does not make us a giant luxury brand,” Eberhardt says. “It makes us a bigger luxury brand that now has scale but is still special and exclusive.”

There’s the key word. Exclusive. “I think that is part of our appeal and something to focus on maintaining,” claims Eberhardt.

What a revolutionary approach for a premium auto brand.

Of course, Jaguar isn’t the only portion of Tata’s Jaguar Land Rover machine. Jaguar, in fact, is the smaller cog. And growth at Land Rover has been significant, as well. Though Land Rover sales are actually down slightly through the first two months of 2017, calendar year 2016 was the brand’s best U.S. sales year ever, with volume across the brand doubling between 2011 and 2016.

Powered by a massive lineup expansion that isn’t yet complete — the Range Rover Velar is up next— Land Rover is entirely present in the heart of the luxury market’s growth sector: SUVs. Land Rover doesn’t sell a single passenger car.

Jaguar, on the other hand, required an SUV to shed its cars-only status. And by launching the F-Pace, Jaguar ended up producing 30 percent of JLR’s U.S. volume in 2016, nearly double its 17 percent share one year earlier. Through early 2017, 35 percent of JLR’s U.S. sales are Jaguar-derived.

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But we’ve yet to see whether Jaguar can further its charge into a U.S. luxury market dominated by Mercedes-Benz, Lexus, and BMW, brands which are capable of selling more vehicles in a single month than Jaguar did all of last year. Comparisons that will show whether the full Jaguar lineup — F-Pace, XE, XF, XJ, F-Type — can grow relative to the volume achieved by the full five-pronged Jaguar lineup in the year-ago period won’t occur for another two months.

Based on Eberhardt’s language, however, it appears as though Jaguar’s expectations are not lofty. Although Jaguar sold more than 50,000 vehicles in America as recently as 2003, 40,000-45,000 sales seems like a more realistic target for 2017. And if that’s alright with Jaguar, it ought to be alright with us, too.

Luxury shouldn’t have to equal popularity. The Mercedes-Benz C-Classes and Lexus RXs and BMW 3 Series sedans grazing every level of every parking garage do a fine job of showcasing to the world the upmarket image of Mercedes-Benz, Lexus, and BMW, but they certainly don’t represent exclusivity.

The fact Jaguars aren’t seen everywhere, that exclusivity “sets us apart from the others,” Jaguar’s Eberhardt says.


March 30, 2017


Jaguar Classic will debut its first ‘Reborn’ Jaguar E-type at the Techno-Classica Essen show in April. An initial batch of 10 expertly sourced and comprehensively restored examples of the iconic E-type are now offered for sale direct from the new Jaguar Land Rover Classic Works facility in the UK.

E-type Reborn is a complete service from Jaguar Classic, which offers prospective customers the unique opportunity to purchase an original and highly collectible E-type direct from the vehicle’s original manufacturer. The launch of E-type Reborn is a first for Jaguar and extends the successful initiative previously introduced for Land Rover’s Series I and Range Rover Classic models, which will also be on show at Essen.

Every E-type Reborn, which starts with a base vehicle sourced by Jaguar’s E-type experts, is completely restored according to the company’s original 1960s factory specification. Unique access to build records and original drawings held by the Jaguar Heritage Trust, and the team’s decades of experience in restoration up to concours-winning standard, ensure absolute authenticity. Jaguar Classic Parts are used throughout, to maximise the vehicle’s quality, longevity and collectability.

Tim Hannig, Director, Jaguar Land Rover Classic, said: “The launch of E-type Reborn is a hugely exciting development for Jaguar Classic. The E-type is the most iconic sports car of all time, so we are delighted to be able to give new life to expertly selected examples for discerning customers around the world to own and enjoy.

“The resources and information available to Jaguar Classic’s expert technicians are unrivalled, which results in the most authentic E-type restorations possible.”

The first vehicle to go through the complete E-type Reborn process is an Opalescent Gunmetal Grey Series 1 4.2 Fixed Head Coupe. Originally exported to California in May 1965, the car recorded 78,000 miles before being stored in 1983. It retains its original matching numbers bodyshell, engine and gearbox, all of which have been completely rebuilt by Jaguar Classic technicians.

As much of the original vehicle as possible is retained or refurbished to correct specifications, while any safety-critical parts are replaced with new items from Jaguar Classic Parts. Body panels from Jaguar Classic’s reverse-engineered panel programme are fitted where necessary, to remove corrosion and restore the E-type’s iconic looks with the best fit possible. The E-type Reborn team’s meticulous attention to detail even extends to recreating the correct type of spot-welding when refitting those panels.

A number of sympathetic upgrades from later E-types can be incorporated into the restoration process at extra cost, subject to the customer’s wishes, including improved cooling (using Lightweight E-type-derived parts), all-synchromesh gearbox (if not fitted to the vehicle originally), or Series 2 front brake calipers.

Prices for E-type Reborn restorations from Jaguar Classic are dependent on specification, starting from £285,000.





March 30, 2017


I have never seen a period image of a Swallow Sidecar in Australia, but am no expert on those various models.

However, I just saw this on Facebook in a totally different forum, and it looks like it could be one to me.

The caption read:  “Charles Pratt with motorcycle Princes Highway near Cann River Victoria.

“Charles Pratt wearing cyclists overcoat goggles and hat standing on dirt track next to a motorbike with sidecar another bike.”

I assume it was the same Pratt from the huge motorcycle business once in Elizabeth Street in Melbourne city and close to where Brylaw Motors (Bryson) sold their first Jaguars in 1946.

Can anyone identify the sidecar for sure?  If it is one – this is a first I believe.






March 30, 2017


Jaguar Land Rover recently brought a fleet of prototypes to Colorado and among them were prototypes of both the Jaguar F-Pace SVR and the facelifted Range Rover Sport SVR.
Starting with the F-Pace SVR, it was bathed in black and white camouflage and like other recent prototypes, outfitted with an aggressive front bumper that appears to be hiding a set of huge air intakes. A set of black wheels with Y-shaped spokes also help to separate this prototype from a run-of-the-mill F-Pace.

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In standard guise, the F-Pace is one of the best handling and most dynamic SUV’s on the market but with the SVR, things will be taken to an entirely different level.

Power will probably come from the firm’s range-topping 5.0-liter supercharged V8 delivering between 500 hp and 575 hp, more than enough to show the Porsche Macan Turbo and Alfa Romeo Stelvio Quadrifoglio a thing or two.

As for the refreshed Range Rover Sport SVR, it looks set to arrive for the 2018 model year and seems to be outfitted with tweaked headlights and modified front air intakes. The current model delivers 550 hp from its 5.0-liter V8 but in facelifted guise, that figure could move closer to the 575 hp mark.






March 30, 2017


Our good friend and contributor in Texas Ron Wallis has informed me that the subscription link on our website has been going to the e-mail subscription and not the hardcopy magazine.

Our tech man Mike Shaw has now sorted that – so if you are looking to subscribe to our magazine and have it delivered in your letter or post office box you can now go to and do that.

Good old computers – love them and hate them sometimes!