JAGUAR TARGETS SLEEPING DRIVERS

Jaguar E-PACE global media drive, Corsica 2018

 From long working hours to daily school runs and the potentially stressful commute, Jaguar understands life for many is busier than ever. We’re so busy that 1 in 8 UK drivers admit to having fallen asleep at the wheel* – and this causes up to 25% of fatal accidents**.

As part of a wider vision to enrich and improve the lives of its drivers and passengers, Jaguar has developed a piece of technology, Driver Condition Monitor, which alerts the driver if it detects the tell-tale signs of drowsiness. The system takes inputs from thousands of data points, some of which are measured every thousandth of a second, including the Electronic Power Assisted Steering system, pedal inputs and general driving behaviour. Complex algorithms analyse all this to accurately determine whether a driver is becoming fatigued.

Fitted as standard on E-PACE and across the Jaguar range, Driver Condition Monitor detects if the driver is starting to feel drowsy and when required, provides an early warning to take a break. E-PACE’s instrument cluster displays a coffee-cup icon and sounds an alert when a prompt is needed.

Edmund King, Director of the AA Charitable Trust, said: “The statistics around drowsy drivers are shocking, even more so when you realise it is an under-reported issue. Any measure that helps reduce the risk of tired drivers, such as Jaguar’s Driver Condition Monitor, is to be welcomed. The only real cure for tiredness is to rest – if drivers feel tired, or are alerted to possible tiredness by their car, they should pull over at the next safe place, drink a caffeinated drink and take a short nap.”

David Willey, Assisted and Automated Driving Attributes Senior Manager, Jaguar, said: “At Jaguar, we continuously review the latest advances in vehicle safety and develop innovative technologies to improve the driving experience, making it safer and more enjoyable. Driver Condition Monitor, along with a range of Advanced Driver Assistance Systems (ADAS) are offered as standard across the Jaguar range.”

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