Jaguar Land Rover North America reported March 2017 sales were 4,953 units, a 132 percent increase from 2,133 units in March 2016; Land Rover sales reached 7,965 units, down 9 percent from record March sales of 8,733 units in 2016; Jaguar Land Rover March U.S. sales for both brands hit 12,918 units, a 19 percent increase from 10,866 units in March 2016; making it the best ever Jaguar Land Rover sales month. Year to date, Jaguar Land Rover is up 21 percent in the United States.
“We are proud that both Jaguar and Land Rover finished our fiscal year on a high note in March, establishing record-breaking U.S. sales numbers for the company as a whole, as well as Range Rover Evoque, F-PACE and XE,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. “Jaguar has maintained its 2016 sales momentum and Land Rover is set for growth this year as we launch the new Discovery and Range Rover Velar.”
For the full year 2016, Jaguar Land Rover U.S. sales were up 24 percent to 105,104 units sold, compared to 85,048 units sold in 2015. With this performance, 2016 becomes the new U.S. high water mark for Jaguar and Land Rover brands’ combined sales, surpassing previous high of 102,191 sales achieved in 2002.
The Jaguar F- PACE and XE set a new record for monthly sales. The Jaguar F-PACE hit 2,187 units sold, making it the brand’s volume leader for the month, and the XE hit 1,336 units sold. The Jaguar F-TYPE had its best March ever with 492 sales.
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