Jaguar North America today announced the national marketing launch plans for the brand’s first-ever, all-electric performance SUV, the I-PACE, led by the Jaguar Electrifies Experience, a multi-city national tour that will kick off in San Francisco and travel to key U.S. EV markets: Los Angeles, South Florida and the New York City metro areas.
The Jaguar Electrifies Experience is designed to engage, entertain, and educate consumers on the full Jaguar vehicle lineup as well as the benefits of owning an electric vehicle. In addition to the Experience, retailers will host launch events throughout the fall to introduce the Jaguar I-PACE to consumers across the country.
“The Jaguar Electrifies Experience offers consumers the opportunity to be among the first to get behind the wheel of the new all-electric I-PACE before it goes on sale later this year,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “Kicking off the Experience in San Francisco, a city driven by innovation, lays the perfect foundation for educating consumers about electric vehicle technology within an entertaining and dynamic environment.”
Reinforcing the company’s commitment to electrification, Jaguar Land Rover has previously announced that from 2020, all new Jaguar and Land Rover vehicles will be offered with an electrified powertrain option, giving customers even more choice. The company will introduce a portfolio of electrified products across its model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean gasoline and diesel engines. The Jaguar I-PACE is the brand’s first fully electric vehicle, equipped with a 90kWh battery that delivers a manufacturer’s estimated range of up to 240 miles2.
Guests at the Jaguar Electrifies Experience will have the opportunity to explore the full lineup of 2019 model year Jaguar vehicles, then take a deep dive into “The World of I-PACE” to learn about the brand’s first all-electric performance SUV through a series of interactive touchpoints. Participants will then have the opportunity to get behind the wheel of several of the latest Jaguar vehicles, including the I-PACE.
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