- Les Hughes
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Tata Consultancy Services join iconic British racing team Jaguar Racing as title partner ahead of the 2021/22 ABB FIA Formula E World Championship. The team will be known as Jaguar TCS Racing.
The leading global IT services, consulting and business solutions organisation, Tata Consultancy Services expand on their global sponsorship portfolio in endurance running events which includes the TCS New York City Marathon, TCS London Marathon, TCS Amsterdam Marathon and more – will become the title partner of Jaguar TCS Racing from season 8 with a new long-term multi-year partnership.
Jaguar Land Rover and TCS will build on an existing business relationship with the new Jaguar TCS Racing partnership. Translating its leadership in technology transformation and experience working with premier players in the automotive value chain, TCS has the ambition and belief to support Jaguar TCS Racing to become a global showcase for electrification.
The rebranding of the team includes a revised livery of the successful Jaguar I-TYPE 5 race car for the upcoming Formula E season. Additionally, Jaguar TCS Racing have been given additional prominence within Jaguar Land Rover’s recently launched motorsport division as part of the company’s Reimagine strategy. Jaguar TCS Racing’s goal is to ‘Reimagine Racing’ and use this highly relevant motorsport activity to test, learn, develop, collaborate, and share innovations including cutting-edge electric vehicle technologies across Jaguar Land Rover to benefit future road car development. Specifically, learnings and technology transfer from Formula E will help ‘Reimagine’ the Jaguar brand as an all-electric luxury brand from 2025, coinciding with the company’s commitment to the Gen3 era of Formula E.
As part of the reorganisation, James Barclay takes on the role of managing director, Jaguar Land Rover Motorsport Limited in addition to his role as team principal of Jaguar TCS Racing. Jaguar Land Rover Chief Executive Officer, Thierry Bolloré, becomes the chairman of the new organisation. All future opportunities and benefits for both Jaguar and Land Rover brands will be explored through this newly formed division.
Leading into the final Gen2 season after the team’s most successful Formula E campaign, which saw Jaguar Racing finish as runner-up in the Teams’ World Championship, the British based racing team boasts a highly competitive and efficient race car in the Jaguar I-TYPE 5, and one of the strongest driver pairings with Sam Bird and Mitch Evans returning to provide speed, consistency, and highly valuable Formula E experience.
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