Jaguar and Dua Lipa, the global superstar singer-songwriter, have announced a music and technology partnership.
The British/Kosovan music artist will launch a ground-breaking collaboration with Jaguar at an exclusive gig in Amsterdam on September 3. The event kicks-off a series of Jaguar events across Europe, called The Pace: Season 1, which celebrates the brand’s popular SUV models, the E-PACE, F-PACE and I-PACE.
Dua Lipa, currently the most streamed female music artist in the world, will perform not with another artist but with the new Jaguar I-PACE – an electric performance SUV that has zero tailpipe emissions and can accelerate from 0-60mph in 4.5 seconds.
On the collaboration, Dua Lipa said: “I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It’s a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together. All will be revealed on September 3 in Amsterdam.
“I’m so excited that my first car is going to be the I-PACE and to be trailblazing for the new electric generation.”
The ‘Dua Lipa x Jaguar’ collaboration launches on September 3 on Jaguar USA social channels and websites across Europe.
Be part of it – September 3 at 5:00 PM EST
– Website: www.jointhepace.com
– Facebook: /www.facebook.com/JaguarUSA
– Instagram: www.instagram.com/jaguar
– Hashtags: #thepace #jaguar #jaguarelectrifies
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