F-TYPE SVR ‘POPPY’ WINS BEST SIGNS AWARD

Winning top honours at the British Signs Awards as Vehicle Graphics 2018 Special Achievement Award, this year marks a poignant partnership for Jaguar and Mission Motorsport’s Jaguar F-Type SVR Poppy Car as we approach the centenary of the Armistice this weekend. Following its Vehicle Graphics 2018 Special Achievement Award win, the Mission Motorsport-liveried Jaguar F-Type SVR will go on to the Forces’ Motorsport Charity’s annual Race of Remembrance at Anglesey Circuit this weekend (9-11 November) to lead the packed grid of 50 racing cars as the official Safety Car.

A year since the Poppy Car was unveiled in November 2017, and 100 years since the end of WW1, the poppy-themed Jaguar F-Type SVR has been a focal point for the recovery of wounded, injured and sick-servicemen. A collaboration between Jaguar and the Forces’ Motorsport Charity, Mission Motorsport, the Poppy Car is just one project by Mission Motorsport, a charity that has helped give jobs to 1,500 ex-service men and women in the automotive industry – 954 in Jaguar Land Rover alone since the first Invictus Games in 2014.

The Poppy Car was designed and wrapped by ex-servicemen Lance Corporal Chris Read, Guardsman Chris Walker, Private Dan Elliott Lance Corporal Francis Stokes and Sergeant Major David Turnbull, all of whom are beneficiaries of Mission Motorsport and were medically discharged from service. The core team of Read, Walker and Elliott prototyped, designed, reprinted and went back to the drawing board countless times, but they succeeded, emphatically, at creating something uniquely poignant. No two views of the Jaguar F-Type SVR are the same. The Poppy Car changes with the light, with perspective, and with the words of the poem ‘In Flanders Fields’ running through the design the car represents more than an art installation – it is something that has resonance, depth, and meaning.

Since the Jaguar F-Type SVR was wrapped, three of the ex-servicemen have moved into fulltime employment, Lance Corporal Francis Stokes now works for Williams F1. Private Dan Elliot secured employment within Jaguar Land Rover working in their Research department and Sergeant Major David Turnbull is currently running the Livery department at Mission Motorsport.

Speaking on behalf of the charity about winning this important award, CEO James Cameron said, “The Poppy Car is a collaboration and project that has brought so much joy to everyone that has worked on and been close to it. The team were entirely responsible for the creative and practical delivery of the project from first principles, and the finished car has become emblematic of the wider cause, particularly poignant as we approach Remembrance weekend.

“At Mission Motorsport, our aim is to provide a stepping stone for our ex-service men and women to get back into day-to-day life away from the battlefield. Race, retrain and ‘re-cover’, our livery department is ecstatic that despite fantastic competition the Poppy Car won the Vehicle Wrap of the Year. An amazing achievement for those involved and reflects the emotion, hard work and dedication that went into making such a remarkable car.”

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