BMW BEATS JAGUAR TO THE PUNCH BY ADDING SOUND TO ITS ELECTRIC CARS

We don’t want to seem smug, but we have been say for a long time electric cars, including the racers, NEED to make noise to raise the appeal and emotion associated with the thrill of driving.

At least the choice of noise would be nice.

Well, BMW is the first manufacturer to realise that and do something about it – thank goodness!!!!

While the hush of electric driving offers an unprecedented level of comfort, the driving experience loses a degree of emotionality. This is where BMW IconicSounds Electric steps in to put smiles on the faces of customers keen to experience Sheer Driving Pleasure with all the senses. In the future, electric driving pleasure will be enhanced by acoustic feedback to every movement of the accelerator.

Like the on-board driving modes selectable at the touch of a button, the driving sound also takes its cues from the driving situation at hand and the driver’s personal preferences. In the basic setting, BMW IconicSounds Electric employs a strikingly transparent timbre with spherical components to convey the basic character of an electrically driven BMW brand model.

An immersive and pleasant atmosphere is created initially in the BMW i4 in COMFORT mode. But when the driver steps on the accelerator, the direct relationship between how the car is being driven and the sounds it makes is immediately revealed: the sound experience deepens as load and speed increase. In SPORT mode, in particular, the car’s aural spectrum is more dominant and powerful, the sound providing a constant commentary on the driving situation. Drive system processes are registered within milliseconds and acceleration, load changes or recuperation given a suitable acoustic accompaniment.

Only when the vehicle is travelling in ECO PRO mode is the acoustic feedback reduced to nothing. Here, the silence of the drive system underscores the driver’s decision to adopt an ultra-efficient driving style.In the version developed specifically for electrified BMW M models, the drive sound of the BMW i4 is charged with extra energy. A

dded to which, the differentiation between COMFORT and SPORT mode is especially strong. Overall, the drive system note displays a less harmonious but engagingly rousing and technical sonic profile. Acceleration sparks a rich intensification of the soundtrack’s development, authentically reflecting the car’s performance character.

“When you press the pedal of an M car, you suddenly get goosebumps all over your body,” says sound designer Renzo Vitale. “We translated this feeling into a drive sound that expresses a fusion of superior power and flowing energy.”It needs to be said – congratulations to BMW. The rest will follow …

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