WHY JAGUAR MAGAZINE GIVES YOU MORE – AND IS ‘GOOD DIFFERENT’ – apologies to Aleksandr Orlov (meerkat …)


We might have published a long way from Warwickshire since 1984, but Jaguar Magazine is unlike any other Jaguar focussed publications. We were there often when it happened – and knew or know many of the marque’s legendary characters.

We also have a massive unique and historic image archive so what you see in the magazine you probably won’t have seen before.


As a good example, take these images of the genuinely legendary Lofty England. Our editor and his wife were very good friends him and his wife Doris. They were together regularly from the late 1970s in England, Austria and Australia.


These pics cover the span of his working life at pre-War Brooklands when he worked for Thai Price Bira, at Jaguar where he ran the Service Department and controlled the racing from the pits at Le Mans and elsewhere before becoming the Company CEO. They also show Lofty in Australia with an XK120, D-Type XKD510 and the John Goss racing XJ-S, and at home in beautiful Austria.


But this doesn’t even scratch the surface of our resources, and in our coming edition we have an exclusive feature on the lives of the two Cuban XK-SSs rescued back to England in the late 1980s – and their owners on the euphoric tropical island. You will also find how they escaped the secretive country.


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JAGUAR LAND ROVER BOSS SEES NO IMMEDIATE END TO PETROL AND DIESEL CARS

Jaguar Land Rover says it won’t be abandoning petrol and diesel engines in Australia any time soon, despite hoping to expand its local offerings of plug-in hybrid and fully electric vehicles.

JLR Australia managing director Mark Cameron said while he was eager to introduce more of the company’s plug-in hybrids to Australia and was pleased with the incentives being offered by certain States, it would still be some time before internal combustion engines disappeared from its line-up.“

We’re going to have a great range of technologies; we’re not going to start sacrificing the availability of petrols or diesels any time soon, or for some years,” he said.

Mr Cameron said he would like to see further action on EVs.In recent months New South Wales, Australian Capital Territory and Tasmania introduce various incentives to buy electric vehicles, while as of this month the luxury car tax threshold on electric and low-emission vehicles was raised to $79,659 — some $10,000 more than ICE vehicles.

But Mr Cameron said more can be done.“

We’d obviously like to see the luxury car tax threshold be reviewed,” he said.

“We would like customers buying more expensive cars to still have some incentive to switch their buying behaviour away from internal combustion engines to low emissions, electric vehicles.“

But until there’s some incentive for those customers I think we’re still going to see a high degree of demand for straight sixes and V8s.”

“But we’re committed to trying to improve the mix of low-emissions vehicles within our fleet and we welcome what’s happening at the moment in terms of movement at state level at least to provide some incentive.”

He highlighted plug-in hybrid versions of the Jaguar E-Pace, Land Rover Discovery Sport and Range Rover Evoque as the type of vehicle we could see on sale in Australia.“

We have a great range of plug-in hybrids available globally; we’ve got plug-in versions of those vehicles we’re not selling in Australia.“

I’m looking at the market changes, condition changes, with a view to deciding what the best opportunity is to bring those vehicles to Australia.“

Obviously there has to be a business case, there has to be volume to warrant that.”

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JAGUAR WINS NEW YORK CITY ePRIX AND LEADS THE CHAMPIONSHIP

English veteran Sam Bird has stormed to the top of the 2020/21 Formula E standings after claiming victory on the streets of New York City.Bird has won at least one race in every season since Formula E was launched, and finished the first four of those campaigns in the championship’s top five.

Now, he’s got the chance to add a title to his collection after a seizing a five-point lead in the standings with just four rounds remaining.

The 34-year-old’s ascension comes after a fine performance in New York, where he won the second leg of the weekend double-header from pole position.

His Jaguar Racing team had actually been on for a one-two finish until stablemate Mitch Evans sustained damage in the closing laps.

That opened the door for Evans’ fellow Kiwi Nick Cassidy to finish second, with Antonio Felix da Costa third.

Nonetheless, Bird was clearly stoked with the outcome, having endured a difficult Saturday.“You’re never giving up, always pushing with the team, always believing in yourself, believing in the equipment underneath here, and just executing the plan,” he said.“

And we did that. Just absolutely perfect today. So proud of everybody.”

For Cassidy, his result marked two podiums from as many starts in The Big Apple this weekend.“

The team has been working incredibly hard all year, in the factory and at the track,” said Cassidy.“

The hours they put in are second to none.“

In this championship, it’s just really tough and I’ve had the luxury of being in Group Three, Group Four.“

Under no illusions, I’m just happy how things are coming together and the work we are doing there.”

BMW’s Maximilian Guenther won the opening race of the New York weekend.

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JAGUAR’S STUNNING NEW CONCEPT ARRIVES AT GOODWOOD

It might have started out as a video game, but Jaguar has unveiled its newest concept at the Goodwood Revival.

It is a stunner, all electric and is drivable too.We will bring it to you in full in our coming edition.

Well done Jaguar – but it’s pity former design chief Julian Thomson wasn’t there for the big event on Jaguar’s behalf. He headed Advanced Design before getting the big gig.

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JAGUAR LAND ROVER CONCENTRATES ON RELIABILITY

HyperFocal: 0

Jaguar Land Rover boss Thierry Bolloré has pledged to solve the firm’s reliability and quality issues once for all.

Bolloré, who assumed the role of CEO last autumn, says a lot of progress has already been made in what he describes as the first priority of his ‘Reimagine’ plan to turn the company’s fortunes around.“

This is the first pillar of Reimagine, our transformation plan,” said Bolloré. “Our results have been unacceptable, but we know how to fix them. It’s not science, just hard work. Already the 2021 results are better, but we have more to do.”

One of Bolloré’s first acts just a month after joining Jaguar Land Rover was to appoint Nigel Blenkinsop to a new board position, executive director of company quality and customer satisfaction, reporting directly to the Frenchman.“

We now have a member of the board responsible for the whole value chain, which makes a big difference,” said Bolloré.

Progress made has included a one-third drop in warranty costs from 2021-model-year cars. Bolloré is also overhauling the way JLR develops its models, introducing more technology and digital design on common systems that improves the quality of components and how they integrate at the beginning of the process.“

We’re improving processes to get better quality by design,” said Bolloré.Jaguar and Land Rover models have long been plagued by quality and reliability issues globally. In the most recent (2020) What Car? Reliability Survey, Land Rover finished last out of 31 car makers, with a score of 78.2%, almost 10% worse than the brand directly above it.

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