Jaguar Australia is pleased to announce that it will continue as Co-Principal Partner of the Melbourne Football Club for the 2021 season.
The re-signing will see the Jaguar brand remain on the back of the club’s guernsey, in what will be its third year of partnership with the Demons.
Managing Director of Jaguar Land Rover Australia, Mark Cameron, said he was excited to continue the support of the club, and building on the strong relationship between Jaguar and Melbourne fans.
“Jaguar is very proud to extend its partnership with Melbourne,” Cameron told Melbourne Media.
“2020 has been a challenging year for so many businesses and industries. However, our partnership with Melbourne has provided us a national platform to connect with current and potential customers.”
“We look forward to continuing to find ways to innovate and support each other, particularly as we work through these changing times.”
“We’re excited for next season and continuing to be part of the journey” said Mr Cameron.
Melbourne CEO Gary Pert was equally as thrilled to welcome back the premium automotive manufacturer for next year.
“The Jaguar brand is one of the most iconic in the world and today’s re-signing is a show of great strength,” he told Melbourne Media.
Mr. Pert added “Jaguar has been a dynamic partner for us since joining at the start of the 2019 season, and to be building on our relationship with a prestige international brand is really exciting.”
“This year has thrown some unique challenges our way, but to have Jaguar’s ongoing support is a significant step forward for our footy club.”
Jaguar Australia has been working closely with agency, MKTG, on strategy, activation and evaluation of the partnership with the Melbourne Football Club.
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