Jaguar Land Rover North America, LLC today reported February 2017 U.S. sales: Jaguar sales were 3,484 units, a 130 percent increase from 1,512 units in February 2016; Land Rover sales reached 5,747 units, down 10 percent from record February sales of 6,417 units in 2016; Jaguar Land Rover February U.S. sales for both brands hit 9,231 units, a 16 percent increase from 7,929 units in February 2016; making it the best ever Jaguar Land Rover February sales month.
“We are very pleased to have our best ever February retail month in the U.S. with both car and SUV sales growing across the two brands,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. The Jaguar brand continues to grow at a torrid pace on strength of the two newest products, the XE and F-PACE. Land Rover is coming off record 2016 sales and getting ready for the launches of the Land Rover Discovery and Range Rover Velar coming later this year.”
For the full year 2016, Jaguar Land Rover U.S. sales were up 24 percent to 105,104 units sold, compared to 85,048 units sold in 2015. With this performance, 2016 becomes the new U.S. high water mark for Jaguar and Land Rover brands’ combined sales, surpassing previous high of 102,191 sales achieved in 2002.
For the month of February, Jaguar sales were 3,484 units, a 130 percent increase from 1,512 units in February 2016; making it the best Jaguar February sales month since 2004.
The Jaguar F-PACE hit 1,596 units sold, making it the brand’s volume leader for the month, and the XE hit 993 units sold, its second best sales month since going on sale last spring.