Like Range Rover Classic’s Reborn, which debuted at Rétromobile earlier this year, the Series 1 E-type Reborn is completely faithful to the original, built to factory specifications. The program has invested in a special workshop in Coventry, providing customers with greater support than ever. Tim Hannig has been with Jaguar Land Rover Classic for two years as the director.
Was the Reborn program created for new customers?
Certainly. We’ve been watching the classic car scene and have noticed significant changes. There is interest from different generations, along with more and more women getting involved, and the interest isn’t limited to just one region. We want to target future generations with Reborn, and at the same time, we want to make it easier for the customer to own such a vehicle by being more transparent.
There are recreations and then there’s Reborn, which can have a wide range of interpretations. How would you define the term “original” today?
We must distinguish between the two. We recently presented the E-type Lightweights, which have been built in small numbers as a continuation model, and they are only suitable for historical racing. With the Reborn series, we restore old cars, starting from the original base, and it’s quite clear these cars have been built so that they are fully functional and can be driven.
Do you have any new requirements with this all-round service from the Jaguar factory? No stress for the enthusiast?
(Laughs) They’re still older vehicles, which can have their own set of quirks. It’s a 60-year-old icon with its own idiosyncrasies. With Reborn, we use as many original parts as possible and can rebuild according to the original working procedures. However, we can utilise modern technologies to avoid typical creeping faults, like, for example, using new wiring harnesses to prevent cable breaks. This new programme is appealing to many customers who may have always wanted an E-type but are afraid of the lengthy research, evaluation, and restoration processes. We have taken these worries away, because, with us, the customer knows what he’ll get. We provide them security and take all the risk. Those who have not dared before can now go on a journey into the history of a great classic.
This E-type is immaculate. But what about the beloved patina that highlights the car’s history?
This is always a question for each individual customer. There is no right or wrong answer to me, but only a matter of personal preference. For Reborn, we find examples that are as original as possible, such as an E-type we recently discovered that has only 20,000 miles on the clock and is wonderfully preserved. We’ll update it mechanically, but not restore, because it’s perfect.
Why is there such a focus on maintaining the cars’ history? Was this a conscious decision?
Generally, the company is very successful at this, and the customers credit the efforts that have been made to retain as much history as possible on our new models. The two brands are deeply rooted in a great history, both on the racetrack and the road. Now, you could say that what we do at Classic is smart marketing, but our aim is to be sustainable. In other words, we must lead the charges in our field and build up enough volume that allows us to work cost-effectively.
One could debate that Jaguar Land Rover is now becoming a significant competitor in a field that has previously been dominated by specialised traders.
We certainly have not had enough business in the past with older vehicles. We’re working on it, but these things don’t happen overnight. This means that we could not support our dealers with spare parts. But now, we are creating a foundation, creating a business for traders that, in the past, has been lost.
What is your view of the current market situation?
We can see that the fascination with classics will continue in the future. They make people smile. But people always ask me what they should buy now, and my answer always is whatever you have the most fun with. Irrespective of investment and value growth, everyone should invest in what they personally like.
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Jaguar fans should rejoice with the news that enthusiastic and empathetic works Long Nose D-Type XKD603 owner Clive Beecham has replicated Jaguar’s 1951 race team Bedford parts 3 ton van.
Clive worked very hard to find a van with the same body as Jaguar’s, then he had it liveried in team colours and signage after consulting former team personal including Ron Gaudion.
The van has just been finished by the same outfit who paints Williams F1 cars, and it will be seen often at major events when his famous D-Type appears. The pair will make a wonderful sight.
Clive sent us these images of his van with the D-Type, a famous and historic XK120 and also ex- works/Mt Druitt 24 Hour/ and New Zealand C-Type XKC039.
Full story in our next edition.
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It is always good to get the next edition of Jaguar Magazine out, and #186 came out from the printer on Friday.
For those who subscribe it is in the mail already, and will reach shops by the end of next week – but before Easter.
Even I am amazed at how untold stories keep being published in ours. In fact, when we started this magazine in 1984 I truly believed we would run out of stories after about 20 editions.
Fortunately, I was very wrong.
Some highlights in edition #186 are:
Living with the F-Pace 3.0 litre diesel
Bill Pitt – D-Type racer, and work’s ‘Mk1’ owner racer – Australia’s second Touring Car Champion
The earliest XJ-Ss – very collectable
The ‘Mk1’ gets the love and respect it deserves
The late-Archie Scott Brown’s fatal accident – and what became of his crashed VPP9?
Brigg Cunningham – exclusive images of his three works-built Long Nose D-Types rolled on one weekend in 1956.
An exclusive visit to Jaguar Heritage’s stored collection with brilliant images by Martin Dunning.
Buyer’s Guide to the X-Type.
XK150 restoration – next instalment.
Where’ Wally – Jaguar’s caught on camera in candid!
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With a selection of pre-war classics and mid-twentieth century restoration projects already consigned, Dorset Vintage and Classic Auctions’ summer event on Thursday 8th June promises to be another eclectic and interesting sale indeed.
Heading the line-up so far is an original home-market 1964 Jaguar E-Type Series 1 3.8 Roadster. Its late owner cherished the motor car for thirty six years and intended to complete the restoration project himself; now being offered with a guide of £50000 – 55000, the E-Type comes with original components and should prove to be a worthwhile and valuable project.
Read more at http://www.blackmorevale.co.uk/dvca-s-june-sale-offers-pre-war-classics-and-mid-c20th-restoration-projects/story-30253700
Jaguar Land Rover, the UK’s largest manufacturer of premium luxury vehicles, today reported record retail sales of 604,009 vehicles (including sales from our China joint venture) in the financial year, up 16% compared to last year, exceeding 600,000 for the first time in the company’s history. Retail sales for the Fourth Quarter were 179,509 vehicles, up 13% on the same quarter a year ago, and March sales reached 90,838 units, up 21% on March 2016.
Retail sales for the full financial year were up year-on-year in China (32%), North America (24%), the UK (16%) and Europe (13%), whilst sales in other Overseas markets were down 6%. For the month of March, retail sales were up in Europe (21%), North America (21%), China (21%) and Overseas markets (6%) compared to March 2016. In the UK, March sales were up 26.5% to a record 31,778 vehicles.
Andy Goss, Jaguar Land Rover Group Sales Operations Director said: “These numbers set the seal on Jaguar Land Rover’s seventh successive year of sales growth, by breaking through the 600,000 barrier. We continue to make encouraging gains in key markets such as China and North America, as well as seeing sustained customer demand for the Jaguar F-PACE, Range Rover Evoque and Land Rover Discovery Sport.
“The last 12 months have seen the launch of three completely new product lines, and successful growth across many of our existing products. Jaguar sales are still increasing strongly and Jaguar is now Europe’s fastest-growing car brand.”
Retail sales for Jaguar were a record 172,848 vehicles in the financial year, up 83% compared to the prior year primarily driven by the successful introduction of the F-PACE and solid sales of the XE and XF. Jaguar retails in the Fourth Quarter were 53,972 vehicles, up 81% on the same quarter last year, and 27,820 units in the month of March, up 83% compared to March 2016.
Land Rover retailed 431,161 vehicles this financial year, up 1% compared to last year, as continuing strong sales of the Discovery Sport, Evoque and Range Rover Sport were offset by the run-out of Defender and Discovery. Retail sales for Land Rover for the Fourth Quarter were 125,537 units, down 3% on quarter four last year, and retails in March were 63,018 vehicles, up 5% compared to March 2016.
While Ferrari and Mercedes-Benz racers dominated the fossil-fuelled Australian Grand Prix last month, it appears BMW is heading down a different racetrack.
The German carmaker has signed on officially as a works entry in Formula E, joining rival manufacturers Audi, Jaguar and Renault in the all-electric car racing series. The move extends BMW’s sideline involvement with the MS Amlin Andretti team.
BMW has supported the FIA Formula E Championship as the official vehicle supplier since the first season in 2012. The BMW i8 sports car is run as the formula’s safety car, the BMW i3 as the medical car and the BMW X5 xDrive40e as the rescue car.
Now BMW Motorsport director Jens Marquardt says it’s time to step up the involvement with the single-seater formula.
“Since its inaugural season, Formula E has enjoyed rapid development and is now regarded as a high-level racing series,” Marquardt says. “Everyone involved (at BMW) is delighted to be taking steps to get involved on the sporting and technological side of Formula E.”
BMW I, its electric car division, began its move to become a Formula E works entry by tying up with champion American racer Michael Andretti’s motorsport outfit at the beginning of this season.
BMW Motorsport provided MS Amlin Andretti with works driver Antonio Felix da Costa and that, plus the exchange of information between the Indianapolis and Munich outfits, has led to a quick start-up; BMW engineers have begun work on a Formula E powertrain.
“We still have a lot of work to do but we have taken the first steps,” Marquardt says. “If the series continues with this positive development, we want to be perfectly prepared for the potential works entry in season five.”
BMW sees a Formula E works entry as part of a long-term global motorsport strategy.
There are now 10 Formula E teams running with 20 drivers, including former Formula One racers Nick Heidfeld and Nelson Piquet Jr, whose father won the 1983 F1 world championship in a BMW-powered Brabham.
Formula E races are run at speeds up to 225km/h over 50 minutes with one compulsory car swap. The 170kW single-seaters will race over 14 rounds this season and organisers reportedly are very keen to see an Australian meeting on the calendar in the future.
Last weekend’s race in Mexico City, the fourth round in the 2016-17 season, was won by Lucas di Grassi and the ABT Schaeffler Audi Sport team. Audi is ramping up involvement in Formula E since quitting the World Endurance Championship for sports cars at the end of last season; some racing technologies could well be harnessed for three battery-electric road cars Audi is readying for production by 2020.
A Jaguar Land Rover vehicle was registered every 30 seconds in March as Britain’s biggest car manufacturer continued a record breaking start to 2017.
Jaguar Land Rover celebrated its best March sales in its history with Jaguar sales up 68% to 9,484 and Land Rover achieving 22,283 sales, up by 14% percent, driven by a raft of new models.
Commenting on the performance, Jeremy Hicks, Jaguar Land Rover UK Managing Director said:
“After a record breaking 2016 and start to 2017 we are continuing our momentum with these March figures. In the midst of the current uncertain economic climate it shows that the Jaguar and Land Rover brands are stronger than ever here in the UK.”
“New products are driving this success, with both brands now offering a range of vehicles that suit the lifestyles and appeal to more buyers than ever before. We are no longer an attractive alternative but a serious rival to our established competitors. With new models on their way throughout 2017 this momentum looks set to continue.”
For Jaguar, the XE enjoyed its best month in the UK since its 2015 launch, retailing 3,359 vehicles last month. The F-PACE continues its impressive start as the fastest-selling Jaguar ever while gaining critical acclaim with more than 40 awards in its first year. The World Car of the Year finalist retailed 2,879 vehicles in March.
The Jaguar XJ continues to attract executive and fleet buyers, with 311 leaving UK showrooms in March. Its performance and luxurious credentials are demonstrated by the impressive fact that 8 out of 10 customers to take it for a test drive this year have been compelled into making a purchase.
Land Rover retailed 22,283 vehicles in March, its best sales month ever. The All-New Discovery enjoyed an impressive first full-month of sales with its versatile package and abundance of new technology making it the vehicle of choice for 3,284 UK buyers.
The Discovery Sport has overtaken the Range Rover Evoque as the fastest-selling Land Rover of all time in the UK, retailing an impressive 7,239 vehicles in March. Despite being in its seventh year of production, the all-conquering Evoque achieved its best ever sales month, with 6,736 leaving UK showrooms last month.
Momentum will continue with the impending arrival of the fourth member of the Range Rover family, the Range Rover Velar, which is available to order now. The first electric Jaguar, the I-PACE, will be revealed later in 2017 and the business has announced its intention to produce a new generation of the XF Sportbrake.
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After arriving a little late to the crossover party, Jaguar is making up for lost time by preparing a pair of high-riding models. The I-Pace shows an eye towards the future with its fully electric drivetrain, and the E-Pace in these spy photos shows the British brand preparing a smaller CUV for the lineup.
This E-Pace remains under heavy camouflage in these photos, and fake panels distort the model’s shape. However, cues from its F-Pace big brother are evident in the broad grille and raked windshield. The panel boxing in the rear glass appears to conceal the crossover’s actual shape back there. It’s possible Jag’s smaller crossover could have a flowing rear like the I-Pace.
These shots also let us see the interior, and the photographs show that there’s still a lot of work to finish in the cabin. Bundles of wires hang from the roof and have tape holding them to various components. The massive screen on the centre stack looks like an old computer monitor, too. Since the layout is so rough, it’s hard to draw any useful conclusions about the final vehicle.
The E-Pace should debut sometime this summer and be on sale in some markets before the end of the year. After the F-Pace’s easy time finding success, an even more affordable vehicle could be quite a hit. Look for JLR also to introduce the high-performance F-Pace SVR sometime before you need to replace the calendar. With an output reportedly around 500 horsepower on tap, it’ll give Jag a model for competing in the growing performance crossover segment.
Jaguar Land Rover North America reported March 2017 sales were 4,953 units, a 132 percent increase from 2,133 units in March 2016; Land Rover sales reached 7,965 units, down 9 percent from record March sales of 8,733 units in 2016; Jaguar Land Rover March U.S. sales for both brands hit 12,918 units, a 19 percent increase from 10,866 units in March 2016; making it the best ever Jaguar Land Rover sales month. Year to date, Jaguar Land Rover is up 21 percent in the United States.
“We are proud that both Jaguar and Land Rover finished our fiscal year on a high note in March, establishing record-breaking U.S. sales numbers for the company as a whole, as well as Range Rover Evoque, F-PACE and XE,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. “Jaguar has maintained its 2016 sales momentum and Land Rover is set for growth this year as we launch the new Discovery and Range Rover Velar.”
For the full year 2016, Jaguar Land Rover U.S. sales were up 24 percent to 105,104 units sold, compared to 85,048 units sold in 2015. With this performance, 2016 becomes the new U.S. high water mark for Jaguar and Land Rover brands’ combined sales, surpassing previous high of 102,191 sales achieved in 2002.
The Jaguar F- PACE and XE set a new record for monthly sales. The Jaguar F-PACE hit 2,187 units sold, making it the brand’s volume leader for the month, and the XE hit 1,336 units sold. The Jaguar F-TYPE had its best March ever with 492 sales.
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