Jaguar won top honours in the annual J.D. Power and Associates Sales Satisfaction Index -- the fifth time in six years the luxury marque has taken the top spot in the influential survey.

The index, released today, measures how customers are satisfied by their buying experience based on five sales process factors.
Jaguar finished with a score of 898, scoring well in the salesperson and paperwork/finance process factors, J.D. Power said.

"Five of the top 10 are non-luxury brands this year," said Jon Osborn, research director for J.D. Power.
Scores rose for 29 of the 37 brands - mostly because, survey respondents say, dealership personnel were more attentive during the buying and delivery processes, Osborn said.

Rounding out the top five luxury marques - which have both the highest overall scores and are the only ones above the study's luxury average - were Cadillac, Lexus, Mercedes-Benz and Land Rover. Audi, at 828, finished last among the luxury marques and was the only one in that category with a score below the mass-market average.