Jaguar is offering a once-in-a-lifetime opportunity to win the first new Jaguar XJ when it rolls off the production line later this year. This all-new luxury saloon, worth more than £62,000, is Jaguar's flagship model and will launch in showrooms in the New Year.

The Jaguar Prize Competition aims to raise £1m for the NSPCC’s helplines. It will cost £125 per entry and there is no limit to the number of entries per person.

The NSPCC is running a three year Child's Voice Appeal to raise £50m for its helplines. The money will help grow ChildLine so it can answer every call, text and e-mail from children. It will also go toward developing the NSPCC helpline for adults worried about a child.

Geoff Cousins, Managing Director of Jaguar UK said: “To help give more children the support they need, Jaguar, a long-standing supporter of the NSPCC, is giving away the very first customer ready car to be produced. Our new Jaguar XJ is a blend of stunning design, intuitive technology and innovative thinking – this is a unique chance to own the first one, help raise funds for the Child's Voice appeal – and ensure even more calls are answered."
Sleek, sporting and sophisticated, the all-new Jaguar XJ brings a daring new spirit to automotive luxury – it offers a seductive mix of striking design, breathtaking performance and engineering without compromise. The all-new XJ's cabin is a marvel in its own right, blending elegant, contemporary design with the comfort, luxury and unmistakable sporting style of a Jaguar."

NSPCC director of communications John Grounds said: "Today we are also launching a new online ChildLine service which gives children even more choice in how they seek our help. Children can now text and chat to a ChildLine counsellor at www.childline.org.uk as well as phone in.