JAGUAR LAUNCHES LIMITED ‘ LOVE EDITION’ XEL IN CHINA – China Daily

Chinese car brands love to launch weird celebrity-endorsed special editions of their cheaper cars. It is however very rare for a foreign premium-car maker to do such a thing. But Jaguar did! And how!

Jaguar is launching an XEL Love Edition, complete with an androgyn celebrity.

 

The XEL Love Edition celebrates the launch of the Jaguar XEL (usually referred to as the XE L), the long-wheelbase version of the Jaguar XE sedan, which is made in China by the Chery-JLR joint venture. The slogan for the Jaguar XEL Love Edition is: Love Is XEL.

 

So who is this little cherry? The endorsing celebrity is called William Chan. William is a singer and actor from the former British colony Hong Kong, a nice match for the formerly British brand Jaguar. William Chan was born in 1985 and started his career with a boy band called Sun Boy’z. Enough said.

 

Jaguar has a timer on its website showing the days we still have to wait for the XEL Love Edition. Would you wish time would go faster? Well, maybe not, because you would have to hurry even more; as the XEL Love Edition isn’t just some edition, oh no, it is a…. limited edition!

Yes. They will only make 100 of them.

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